Traditional Way of Running Ads #shorts

A direct response funnel. And this is sort of the traditional way to run ads online, the traditional way to get customers from Facebook or Google or whatever other online platforms you might use. So the way it works is you've got a landing page, and on this landing page, you've got a video sales letter, maybe. And so your goal is to just get people onto this sales page, and so you might run ads. Well, the problem is, as ads have gotten more competitive, it gets a lot harder to get people on that first impression, to get a completely cold audience. And so what you have to do is run retargeting ads, and so you'll just continue retargeting the same audience until they eventually buy.