Peter Vander WallFounder driving creative community growth

What is a marketing funnel? #shorts

Name: What is a marketing funnel? #shorts
Uploaded: 2024-04-30T16:22:34+00:00
Duration: 21 s
Channel: Peter Vander Wall
Description: A short YouTube video (creator: Peter Vander Wall) that defines a marketing funnel as a system for narrowing a broad audience—people who may not know the…

30 Apr 2024 · 0 min

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0:21

A short YouTube video (creator: Peter Vander Wall) that defines a marketing funnel as a system for narrowing a broad audience—people who may not know the brand—down to a smaller group of qualified buyers who have the budget, interest, and familiarity to purchase.

Whenever anybody in our industry is like, referring to a marketing funnel, basically what they're talking about is, like, some system by which you take a lot of people who either don't know you at all or maybe, like, know a little bit about you, and you're just, like, narrowing that audience down until it gets only to people who are, like, qualified to work with you. They have the money, they want to work with you, they know a ton about you, and boom, now they're ready to buy.