Peter Vander Wall says your personal brand is your reputation: what people know you for. It's not just a look or a catchphrase. It's the combination of how you're visually recognizable and what you actually deliver on.
What is a personal brand? I used to think that a personal brand was just a catchy bio and one of those profile pictures with the solid color background. But as I've grown my business and my personal brand, I've come to realize it's much more than that. Your personal brand is your reputation. It's what you're known for. And that can be superficial things, like dyeing your hair all sorts of colors or wearing cutoff shorts everywhere. Or it can be substantive things, giving amazing business advice or always delivering on the promises you make. In an ideal world, you have both. You'll have a superficial thing that people will recognize, like your hairstyle or your clothing choice. And you'll have a substantive thing, like a character trait or the value that you bring.
How This Bookkeeper Scaled From $30k/mo → $92k/mo in 2025 [LIVE WORKSHOP RECORDING]
