Peter Vander WallFounder driving creative community growth

What is Your Business Reputation?

Name: What is Your Business Reputation?
Uploaded: 2023-03-20T13:00:29+00:00
Duration: 20 s
Channel: Peter Vander Wall
Description: Short excerpt from a YouTube video by Peter Vander Wall about how buying decisions are driven by trust. The speaker argues brands build trust (and thus…

20 Mar 2023 · 0 min

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Short excerpt from a YouTube video by Peter Vander Wall about how buying decisions are driven by trust. The speaker argues brands build trust (and thus sales) through reputation and social proof such as reviews and professional endorsements (example: dentists endorsing toothpaste).

Buying decisions. Ultimately, it comes down to a matter of trust, right? Like, do you trust this brand or this provider or this product to be the right fit for the problem that you face? If you can build that trust through. Yeah. Reviews. If you're a toothpaste brand, you got to go to at least nine out of every 10 dentists and get approved, Right? There's so many ways to build that trust. And it all comes down to, again, your reputation. It's like, what are you known for?