Peter Vander WallFounder driving creative community growth

What's a "good" ROI for Facebook ads?

Name: What's a "good" ROI for Facebook ads?
Uploaded: 2025-08-06T12:06:37+00:00
Duration: 1 min 14 s
Channel: Peter Vander Wall
Description: For high-ticket services like a $10,000 tax deal, spend $1,000–$1,500 in ads per client. For monthly services, aim to break even on first-month revenue…

6 Aug 2025 · 1 min

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1:14

For high-ticket services like a $10,000 tax deal, spend $1,000–$1,500 in ads per client. For monthly services, aim to break even on first-month revenue. Your closing rate matters most: a firm closing 25% of calls pays $600 per customer, while one closing 10% pays $1,500 for the same ad spend.

Questions this video answers

Approximately $1,000 to $1,500 in ads per client.

Aim for about 7–10× on ad spend (speaker would accept ~6×).

Spend under $1,000 (break even on month-one revenue).

$150 per call.

$1,500.

Chapters

I'm an accountant. What's considered a good ROI for Facebook ads? Okay, so this varies a little bit, but I typically break it down by whether you charge upfront for your service or you charge monthly. So if you charge upfront for your service, like let's say a $10,000 tax planning deal, you should realistically expect to spend probably 1000 to maybe 1500 dollars on ads to get a client. So that means you're basically aiming for like a 7 to 10x on your money. I'd even be okay with like a 6X. Now, if you charge monthly, the math changes a little bit. I like to break even on my ad spend month. So that means if I charge $1000 a month, then I really want to spend under $1000 to get clients here. So that 1500 dollars is really not an option. Now, the thing to remember here is that your sales team has just as much to do with this as your marketing team. So here's firms A and B. Both of them are getting $150 cost per call. That means for every $150 they spend on ads, they get one call book. That's a pretty decent KPI. But firm A is only closing at 10%, and that means that their cost to acquire a customer is $1,500. So firm B is closing at 25%, which means their cost to acquire a customer is $600. So that means for every one customer that firm A gets, firm B can get three to almost four customers for that same amount of ad spend.