Peter Vander Wall explains that social funnels work best for professional service firms making over six figures annually, like tax accounting, bookkeeping, and financial advisory. He uses the approach himself for a marketing agency and consulting, and has seen it work for online coaching too.
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Who is this social funnel for? So, in my experience, this works incredibly well for people who are doing, I'd say, over six figures a year in gross revenue in their professional service firm. So whether you're in tax or accounting, bookkeeping, financial advisory, I specifically specialize in financial service firms. That's the people I work with. That's the people I'm best equipped to help. But that's more because I know the industry fairly well and less because this funnel only works for those specific types of services. I also use this funnel for my marketing agency. I also use this funnel for getting my own consulting clients that I work with one on one. And I've seen people use this in online coaching. I've seen people use it for other types of service businesses. So this can potentially work really well for a lot of different people.