Peter Vander WallFounder driving creative community growth

Why does your business exist?

Name: Why does your business exist?
Uploaded: 2022-06-08T11:00:06+00:00
Duration: 36 s
Channel: Peter Vander Wall
Description: A short YouTube video (by Peter Vander Wall) summarizing Simon Sinek’s Golden Circle idea: most organizations know what they do, some know how, and a few…

8 Jun 2022 · 1 min

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A short YouTube video (by Peter Vander Wall) summarizing Simon Sinek’s Golden Circle idea: most organizations know what they do, some know how, and a few know why. The speaker argues leaders should start with "why" to engage audiences and align mission, which then simplifies decisions about cost, services, and pricing.

Chapters

Why does your business exist? So Simon Sinek talks about the Golden Circle, and it's basically this. Every organization knows what they do, right? Some organizations know how they do it, and a few elite organizations know why they do it. Simon says to turn that circle inside out, lead with why you do what you do, then go into the how and the what. By leading with your why, your audience will buy into your mission. And if you have a clear mission, then cost and services and pricing and all of that will simply fall into place. And that's why you need to ask.