Elon Musk skips traditional marketing and builds Tesla through word-of-mouth instead. His podcast appearances, Twitter posts, and stunts like the Cybertruck window break are calculated attention moves. The takeaway: create shareable moments that get people talking about your brand.
This is what sets Elon Musk apart from every other rich person out there and I'm going to share what you can learn from this too. Elon understands that word of mouth marketing is the most powerful marketing there is. Tesla literally doesn't have a marketing department and yet somehow they're the top car manufacturer in the world. And the reason for this is Elon is all in on word of mouth marketing. Everything from podcast appearances to Twitter stunts to even breaking the window of the cybertruck at its announcement event. It's all designed to create attention. It gets people talking about Elon, Tesla and how dumb the cybertruck looks. Sorry Tesla fans. So the lesson to learn from this is you need to accelerate word of mouth around your brand. One way to do this is by building your personal brand. Just putting yourself out there creates more opportunity for people to talk about you and if you're strategic about it you can see some crazy results really quickly.
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