The speaker started an agency to help experts in fields like real estate and tax strategy turn their knowledge into short-form videos that actually reach people. They realized their real skill wasn't operating cameras but teaching clients how to package their expertise so social media algorithms surface it to the right audience.
Yeah, I've done those jobs where, you know, I'm just a camera operator, I'm just a dp. I'm just a videographer, whatever term you want to use. My job is to get beautiful looking shots and that's fun for about 15, 20 minutes. But then after that it's just like the same thing over and over. And so that's really why I started an agency where, you know, the main value that I bring to the table has nothing to do with my ability to operate a camera, because I can hire somebody to operate a camera, but I can't hire somebody who's going to teach you how to produce content the same way I'm going to teach you how to produce content. And so really, the value that I bring to the table is about teaching you how to package your expertise in a way that social media is going to put it in front of the right audience. My clients know a ton about real estate and tax strategy and chiropractic care, but they don't understand how to create a compelling video sharing that knowledge. And so that's where we come in at my agency is we go, hey, here's what works on social media. Let's find a way to fit your knowledge, your expertise into this framework and then let's create a compelling video around that.
How This Bookkeeper Scaled From $30k/mo → $92k/mo in 2025 [LIVE WORKSHOP RECORDING]
