Why I Stopped Asking for Sales in Posts

My personal favorite marketing strategy is this, like, hybrid of organic social media content and paid advertising. So what you do is you post content on Instagram, Facebook, wherever you like to post, and this is how new people are going to find out you exist. Then we'll retarget all that attention with ads, and this is how we're going to get them to convert. This way, we're not asking for anything in our organic content. There's no call to action. And so you're naturally going to get in front of more people that way. Then we're only paying money to finally get in front of people who already know, like, and trust us, and they simply need the opportunity to buy from us. I moved to a similar model to this about six months ago, and it took my cost per lead from about $200 to about $36. And believe it or not, my conversion rate actually went up. And so to get a client, I used to pay over $1,500 on ads, but today I only have to spend about $450.