Peter Vander Wall argues that growing revenue per client matters more than cutting costs. Raising what each customer pays lets you spend more on marketing than competitors can afford, creating an advantage that's hard to match.
Something that's important to understand here is the more you make per client, the more you can afford to spend on marketing. And the more you can spend on marketing, of course, the harder it's going to be for your competition to be able to keep up. And so the long term game here is basically just getting your CAC to a respectable number and then spending 100% of your time on increasing LTV on every customer. It's kind of like the budgeting versus just go make more money debate. Do you focus on budgeting and saving money, or do you focus on just making as much as possible?
How This Bookkeeper Scaled From $30k/mo → $92k/mo in 2025 [LIVE WORKSHOP RECORDING]
