Peter Vander WallFounder driving creative community growth

Why Switch When it's Already Working

Name: Why Switch When it's Already Working
Uploaded: 2025-10-28T17:02:22+00:00
Duration: 32 s
Channel: Peter Vander Wall
Description: Peter Vander Wall argues that scaling a profitable marketing channel beats switching to an unproven one. He walks through a client spending $2,500/month…

28 Oct 2025 · 1 min

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Peter Vander Wall argues that scaling a profitable marketing channel beats switching to an unproven one. He walks through a client spending $2,500/month on cold email who wanted to try Facebook ads. Doubling the cold email budget to $5,000 would likely double leads and revenue instead.

Questions this video answers

About $2,500 per month.

$5,000 per month.

Chapters

If you've got a marketing method that's working like you, you'd have to be stupid to start another one, man. Like, I was talking to this guy. He's spending, like, 2,500 bucks a month or something on cold email. And, like, he's getting clients from it, right? He's closing deals, and it's. It's profitable for him. And he's coming to me, and he's like, hey, I think we need to start running Facebook ads because we're not getting enough clients from cold email. And I was just like, dude, what would happen if you spent five grand a month on cold email? He's like, oh, well, we. I mean, we'd probably double our leads. So I'm like, okay, what are we talking about here? There's a possibility doing something new isn't going to pan out, but it's very likely if you do more of the thing that's working, you'll make more money. And he's like, oh, man, I hadn't thought of it that way. I'm like, what?