Peter Vander WallFounder driving creative community growth

Why the good clients skip over your firm

Name: Why the good clients skip over your firm
Uploaded: 2025-05-30T00:14:02+00:00
Duration: 30 s
Channel: Peter Vander Wall
Description: Speaker (Peter Vander Wall) argues that high-quality clients research accounting firms before choosing one, and that firms with only a basic website or…

30 May 2025 · 1 min

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Speaker (Peter Vander Wall) argues that high-quality clients research accounting firms before choosing one, and that firms with only a basic website or LinkedIn presence fail to stand out to these informed buyers. As a result, such firms primarily attract low-information buyers; to win better clients, firms need a stronger brand that clearly signals they are the obvious choice.

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The clients you actually want to work with are doing research. They're looking up different accounting firms they could work with, and they're deciding who to talk to. And because all you've got is a website and maybe a LinkedIn profile, you don't stand out to anyone except the lowest information buyers who don't even go to the trouble of doing some basic research on who's the best accounting firm for them. The best clients are making informed decisions. You're just not giving them anything to go on. And so if you want better clients, you need a brand that shows up and works hard to prove you're the obvious choice for them.