Peter Vander WallFounder driving creative community growth

Why working more isn’t fixing your business

Name: Why working more isn’t fixing your business
Uploaded: 2025-06-18T00:05:53+00:00
Duration: 53 s
Channel: Peter Vander Wall
Description: A short, conversational video segment explaining the difference between strategy and tactics in business. The speaker contrasts high-level strategic…

18 Jun 2025 · 1 min

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A short, conversational video segment explaining the difference between strategy and tactics in business. The speaker contrasts high-level strategic goals (e.g., being known as a fun, family-friendly lemonade stand) with daily tactical actions (e.g., playing music, naming drinks, adding a sprinkler) and argues that most business problems are either strategic (wrong or unclear direction) or tactical (wrong daily actions).

Chapters

Some days you work, like, 16 hours, and at the end you're just like, I have no idea what I even did today. This is lessons business school didn't teach you. And today we're talking tactics versus strategy. So imagine you own a lemonade stand, right? Your strategy might be, we're going to be known as the fun, family friendly lemonade stand. We've got the best experience. Everybody loves it here, but it doesn't tell you what you need to do every single day to get there. And that's where tactics come into play. Okay, so your tactics might be like, we play fun music and we offer lemonade with fun names like Sunshine Splash or Fizzy Fizz. We might put a sprinkler in the yard for kids to run around in. Those are the things you're going to do every single day to make it a fun experience. And most of the problems in business fall into one of these two buckets. It's either a strategic problem, we're not headed in the right direction, or we don't know what direction we're headed in, or it's a tactical problem where we're not doing the right actions.