Peter Vander WallFounder driving creative community growth

Why you can’t close clients

Name: Why you can’t close clients
Uploaded: 2024-08-29T13:00:53+00:00
Duration: 33 s
Channel: Peter Vander Wall
Description: Short spoken advice by Peter Vander Wall arguing that a negative or friction-filled marketing and sales process causes prospects to assume the…

29 Aug 2024 · 1 min

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Short spoken advice by Peter Vander Wall arguing that a negative or friction-filled marketing and sales process causes prospects to assume the product/service will be difficult, reducing conversions and long-term retention. If prospects experience confusion or friction during marketing/sales, they often won’t buy; if they do buy, they remain likely to churn or keep searching for alternatives.

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If your marketing and your sales process puts a bad taste in the prospect's mouth, then they're never going to buy from you. If there's friction, if it's difficult, if it's confusing, they're going to automatically assume that it's the same way. If they pay you money and they actually hire you for your service, there's going to be friction, it's going to be difficult, it's going to be confusing. And so they're never going to stick around long enough to actually find out what your service is like. Best case, on the off chance they do buy from you, they're always going to be one foot out the door. They're going to have eyes wide open for a better solution because you're just the band aid, the that's kind of helping them hold tight until they find what they actually are looking for.