Peter Vander WallFounder driving creative community growth

why you need to own your audience

Name: why you need to own your audience
Uploaded: 2022-07-15T11:00:34+00:00
Duration: 41 s
Channel: Peter Vander Wall
Description: A short YouTube talk by Peter Vander Wall advising social media creators that they should "own" their audience rather than rely solely on platform…

15 Jul 2022 · 1 min

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0:41

A short YouTube talk by Peter Vander Wall advising social media creators that they should "own" their audience rather than rely solely on platform followings. The speaker warns that platform algorithm or format changes can disrupt reach and outlines two responses: (1) adapt on-platform, and (2) build ownership off-platform; the clip poses “How do you do this?” as a follow-up question.

Chapters

If you're finding success on social media and you're wondering what the next step is, well, here's a little tip for you. You need to own your audience. If you have a large following on TikTok or Instagram or LinkedIn or any other social media platform for that matter, do you really own your audience? If the social media platform decides to change their algorithm, or even worse, if they decide to change what type of social media platform they are, then you're not going to be able to reach your audience in the same way you've been reaching your audience. Now, there's two ways around this. You can either improvise and innovate and just change the way you're connecting with your audience on that platform, or you can try to own your audience. And I would suggest doing both. How do you do this?