An accountant explains why generic ads flop and how to fix them. Instead of selling bookkeeping, show how it enables what customers actually want: affording another truck, hiring staff, spending more on marketing. One client targeting moving companies landed over a dozen clients in three weeks.
Questions this video answers
Over a dozen clients in the first three weeks.
Chapters
I'm an accountant. What is a good marketing campaign look like? Well, it's more than just running ads, right? Like, it's about getting inside your customer's head and knowing what they actually want. So then we can make them an offer that they'd feel stupid saying no, right? So you have a service that they need, and we just need to communicate how it gets them what they want. So, for example, let's say I'm a bookkeeping firm and I work with moving companies, right? Moving company owners don't care about, like, clean and organized financials, but they do care about knowing, like, can I spend more money on marketing? When do I buy another truck? Can I afford to hire an admin? How do I pay myself more? And so if you communicate how your bookkeeping service helps them do all of that, then you're going to get a ton of customers really quickly, right? I actually have a client who did basically exactly this, and he got over a dozen clients his first three weeks running ads. Since then, we actually had to shut his ads off because he had to go hire more bookkeepers to do all that new work. But that doesn't happen when you go broad and we'll say, like, we'll help you know your numbers or we'll help you save money on taxes. Like, that doesn't work.
