Peter Vander WallFounder driving creative community growth

Why Your Ads Aren't Working

Name: Why Your Ads Aren't Working
Uploaded: 2025-10-30T17:02:03+00:00
Duration: 20 s
Channel: Peter Vander Wall
Description: Peter Vander Wall explains why ads fail: most people treat marketing as a straight line from ad to sale, but real customers face distractions and…

30 Oct 2025 · 0 min

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0:20

Peter Vander Wall explains why ads fail: most people treat marketing as a straight line from ad to sale, but real customers face distractions and obstacles along the way. Your job is guiding them from seeing your ad to actually booking a call.

I think a lot of people think that marketing is linear, and we really want it to be linear. We want it to be like, I run an ad, they see my thing and they buy. But, like, marketing is this, like, journey. It's literally the customer journey is, like, all over the place, right? And so there's all these distractions, all these roadblocks, all these ways that people aren't going to get to point B, which is like booking a call with you, right?