Peter Vander Wall explains why ads fail: you're asking for a sale before building a relationship. Use ads to get followers, then nurture them with free value on Instagram stories, YouTube, or podcasts. It's like dating, not a cold pitch.
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I tried ads before but they didn't work. How do I do them the right way? When most people try ads they make this huge mistake of asking for a sale almost immediately. It's kind of like asking a girl to marry you on the first date. Instead you need to nurture your audience and build a relationship with them. You can use ads to get them to follow you on Instagram then post content they're going to see because they follow you post Instagram stories long form content on YouTube or a podcast and just give away as much free value as you possibly can. Just like a girl you're trying to date you show up, you build rapport, text her from time to time and you just create these continuous positive impressions over time. If you do this you're going to make way more money than all those other schmucks boosting random posts here and there because you've got a timeless strategy that works in pretty much any niche.