Short talk distinguishing marketing strategy from marketing tactics. The speaker argues tactics are executional choices (channels, ads, funnels, tracking) while strategy defines the audience, messaging, and positioning; without a strategy foundation, tactics will fail.
I want to make a big distinction between a marketing strategy and marketing tactics, because I think a lot of people get them confused. Marketing tactics are the implementation of your marketing. So deciding whether or not you're going to post on social media, deciding whether or not you're going to be running ads on Meta or on Google, building out your funnel, building out your web pages, setting up data tracking. That's all marketing tactics. Your marketing strategy is who you're talking to, how you're speaking to them, and making sure that you're in there for freaking head. Any tactic that you use will work, but if you don't have the strategy foundation, none of your tactics will work.
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