Peter Vander WallFounder driving creative community growth

Why your marketing isn’t landing

Name: Why your marketing isn’t landing
Uploaded: 2025-08-01T21:07:14+00:00
Duration: 30 s
Channel: Peter Vander Wall
Description: Short spoken advice arguing that broad marketing messages fail to resonate. The speaker claims specificity in advertising (addressing narrow audience…

1 Aug 2025 · 1 min

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Short spoken advice arguing that broad marketing messages fail to resonate. The speaker claims specificity in advertising (addressing narrow audience segments and concrete situations) builds credibility and increases the likelihood that a prospect will believe the advertiser understands their problem and can offer a relevant solution.

By speaking to everybody, you're going to resonate with basically nobody. And so if I'm a W2 earner who invests in short term rentals, and there's one firm advertising to me with that specific message, and there's another firm advertising to me with, hey, do you invest in real estate and think you pay too much in taxes? Obviously, I'm going to go with the one that's highly specific to my situation, because by being so specific, they're demonstrating that they understand what I'm going through. And if they understand what I'm going through, then it's not a crazy assumption to think that, oh, they've probably got a good solution to my problem.