Peter Vander WallFounder driving creative community growth

Why YouTube shorts is SO VALUABLE in 2023

Name: Why YouTube shorts is SO VALUABLE in 2023
Uploaded: 2023-03-04T15:00:40+00:00
Duration: 40 s
Channel: Peter Vander Wall
Description: A short persuasive monologue arguing that 2023 is a uniquely valuable moment for short-form vertical video because multiple major platforms (Instagram…

4 Mar 2023 · 1 min

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A short persuasive monologue arguing that 2023 is a uniquely valuable moment for short-form vertical video because multiple major platforms (Instagram, TikTok, YouTube, Facebook) are all prioritizing that format. The speaker emphasizes simultaneous growth opportunities across platforms, acknowledges the production difficulty, and warns the window is temporary even though short-form video is dominant now.

Chapters

Here's why short form video is so valuable in 2023, there has never been a time like this on social media. We now have four platforms that are all pushing the exact same style of content. Instagram, TikTok, YouTube, and even Facebook are all favoring accounts that post vertical short videos. Now, granted, it's a lot harder to create good short form content than it is to post a photo on Instagram or a status update on Facebook. But this ability to grow on four platforms simultaneously is just unmatched. And I can guarantee you this opportunity is not going to be around forever. Like every other opportunity in social media's existence, this too shall pass. And who knows what the next phase will look like? But for now, short form video is here to stay, and it's an opportunity you'd be crazy to pass up.