Peter Vander Wall explains how your brain's safety mechanisms create invisible financial limits. When you hit unfamiliar money levels, subconscious fears pull you back toward comfort zones, like someone reaching $1M then dropping to $500k. Breaking through requires recognizing these mental barriers.
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Our brains are constantly wired to keep us safe. So that's why I think a lot of people think sales is unethical. But it's actually helping people realize that they're just trying to stay safe, and their brain is actually protecting them. But their brain's not actually protecting them. They're trying to keep them in the same spot. Your brain has these, like, glass ceilings that they will always bring you back down. So, like, let's say you hit $1 million, right? And then your brain's like, oh, we've never done this before, and I know I'm Safe at under $1 million. So you'll actually self sabotage subconsciously to bring you back down to, like, that 500k mark. So we're actually having to overcome the subconscious glass ceilings that people have created for themselves to get them to make a different decision.