Peter Vander Wall tells accounting professionals to ditch vague pitches like "I help CPA firms grow." Instead, focus on what you actually deliver: digital transformation and systems that free firms from the golden handcuffs of location and time constraints.
I think the main thing you need to consider about your brand is we went through this with you when you were in the Mastermind. What is your brand story? If you were in an elevator and someone said hey Peter, what do you do? If you said oh I help, you know, CPA firms, you know, grow their business, I have no idea what you're doing Right. Well versus if you said, you know what, I actually think that a lot of accounting firms are stuck in an old model of business. I help accounting firms understand the landscape using social, using online digital business of what could be possible for the firms. I integrate the systems into there and because of that I take off the golden handcuffs and allow these people to live in more freedom financially time wise and location wise. That's me. What do you do? You are going to be way more interesting to that person in the elevator.
How This Bookkeeper Scaled From $30k/mo → $92k/mo in 2025 [LIVE WORKSHOP RECORDING]
