What example conversion numbers are given for an application funnel?

Name: Your funnel is scaring rich people away
Uploaded: 2025-07-02T12:01:35+00:00
Duration: 49 s
Channel: Peter Vander Wall
Description: A short YouTube video (by Peter Vander Wall) arguing that overly frictional marketing/sales funnels—especially long application forms—can deter…

Peter Vander WallFounder driving creative community growth

Your funnel is scaring rich people away

2 Jul 2025 · 1 min

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0:49

A short YouTube video (by Peter Vander Wall) arguing that overly frictional marketing/sales funnels—especially long application forms—can deter high-net-worth prospects who have little time. The speaker notes some friction is useful for qualifying leads but warns that non-discriminating friction (e.g., long forms) can push away qualified buyers. An illustrative example states 100 people land on an application, 75 complete the form and 25 drop off (a mix of qualified and unqualified leads).

Questions this video answers

100 people land on the application; 75 fill out the form; 25 drop off (a mix of qualified and unqualified leads).

Chapters

Turns out people who make a lot of money don't have a lot of time, and so they're less inclined to stick around and screw around with a form that's asking them a billion questions about their business. Every step you add into your marketing and sales process makes it a little bit harder to get the prospect across the finish line. Now, a certain amount of that is actually really good because it pushes away the people who aren't qualified to work with you, and it pushes away the people who aren't that dedicated or that bought into working with you. But there's some types of friction that don't actually discriminate based on whether the person's qualified. So, for example, if you get 100 people landing on your application and. And only 75 of them actually fill out the form, and those 25 people are a mix of qualified and unqualified leads. And this happens all the time. And so you got to figure out the right balance here, because on the one hand, we do need to qualify and disqualify people, but on the other hand, we need to make sure we're not pushing away otherwise good leads.