Peter Vander WallFounder driving creative community growth

You're focused on the wrong thing

Name: You're focused on the wrong thing
Uploaded: 2023-02-27T15:00:26+00:00
Duration: 30 s
Channel: Peter Vander Wall
Description: A short YouTube monologue by Peter Vander Wall arguing that in social media creators should not prioritize followers, likes, views, or immediate selling…

27 Feb 2023 · 1 min

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A short YouTube monologue by Peter Vander Wall arguing that in social media creators should not prioritize followers, likes, views, or immediate selling. Instead, early-stage focus should be on building goodwill by generously giving away valuable information—more than competitors might give paid clients—so you accumulate a "bank account" of goodwill that lets you make larger asks later.

Chapters

You're focused on all the wrong things when it comes to social media. Followers don't matter. Likes, views don't matter. Selling to your audience doesn't matter. Okay, eventually those things do matter, but definitely not at first. The thing you need to focus on at first is just building goodwill. Here's what I mean. Give away more information for free than your competition would give a paid client. As you build your audience doing this, you're filling up a bank account with that goodwill. And you always want to have a positive balance, right? People get way too focused on selling when really they should be focusing on this. And then the more goodwill you've built up, the bigger the ask you can make down the road.