You're not the main character

This mistake is losing you clients. You're speaking as if you're the main character. Anytime you talk to your audience, you're telling them a story. And the most interesting stories to us are always the ones where we can relate with the main character. Right now, imagine you sell cars and you position yourself as the main character in the story that you tell your clients. Is that something that they're going to be able to relate with? Probably not. So instead, what you need to do is position yourself as a guide and your audience as the hero. Be the Obi Wan Kenobi to their Luke Skywalker, or the Gandalf to their Harry Potter. And by doing this, you're going to tell a story that's super relatable to your audience. By engaging them in this story, you're going to turn them from clicks and views online to raving fans and super engaged customers.