Peter Vander WallFounder driving creative community growth

You're Stuck in the Wrong Client Circle

Name: You're Stuck in the Wrong Client Circle
Uploaded: 2025-09-25T17:02:04+00:00
Duration: 46 s
Channel: Peter Vander Wall
Description: Virtual accounting firms often stay trapped in local referral networks with small business owners making around $300K a year. Since accounting is remote…

25 Sept 2025 · 1 min

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Virtual accounting firms often stay trapped in local referral networks with small business owners making around $300K a year. Since accounting is remote, firms can access a national market of larger business owners with seven-figure businesses. Breaking into those circles unlocks higher-value referrals.

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And I think the other bigger problem is that most referrals are local, right? So it's like you're actually completely limiting your market because accounting firms are now virtual. You don't need to be in the same location as your clients in order to help them. And so you're actually completely limiting your share of the market when you really have a national market, even if you.
Start out not local. Like, we see this a lot with clients who start out virtual, but they get stuck in kind of the same circles of clients, right? So like business owners making $300,000 a year kind of as a solopreneur tend to hang out other solopreneurs making $300,000 a year. And so the referrals you get from them are going to be capped where if you can get into a circle where, you know, with business owners who are making multiple seven figures a year and that's the type of client you're trying to serve, then you're going to get that type of referral from them.