Advice on pitching that startup to angel investors and venture capitalists...
13 Mar 2020 · 4 min
Bunkerge breaks down a failed seed pitch: outsiders ran it, the deck was 75 slides with no traction or revenue numbers, and nobody knew who was actually in charge. Founders should lead their own pitches, prepare a tight 10-slide teaser deck, and be clear about who's doing what.
Chapters
Foreign. Hey everyone, how's it going? It's Bunkerge. Welcome to investream. Today I'm doing something a little bit different. As you can see, I'm not in the office, I'm in a car. But something came up today. I was having a conversation with with a startup that was pitching for a seed round that they're doing and you know, there was a lot of weird things that happened. I got introduced to the company through somebody that I had known for a couple of years. There were two people that were looped into the introduction. None of the folks that were looped in were full time members of the team, which was also streaming. Strange. None of them really clarified what their role was with the company. Now, I took the meeting as a courtesy to the person that I knew. But you know, generally speaking, early stage companies, their founders should be pitching the startup, not some outside folks. And I'm still unclear as to whether the person I was introduced to a policeman, agent or he's something, you know, a banker who's going out trying to raise money for the startup. That's okay. Still, I went along and listened to the pitch and you know, the materials that they sent me weren't the materials that I had asked for. So that was another thing from some of you who pitched me. You know that I have a form on my website where, hey, this is stuff that I like to know before I decide to take a meeting with a startup. And I asked them to fill out that form multiple times. Fine. They sent me over deck. It was almost 75 slides long and very little of it was useful. There was no traction information. There was no information about the revenue, there was no information about the team. The company has multiple products. I don't know what the revenue breakup is of those products. I don't know how much of the revenue is recurring versus one time. There was just so many things that were missing from that 75 page deck. And honestly, 75 page deck is just a little too much for a early stage company to go out and pitch. So I just wanted to talk about this really quickly with you guys and just let you know that if you are raising money, some of the things that you want to do is you want to have multiple decks prepared, you want to have a really short teaser deck that's about 10 slides long. You know, email it out, it could be up on SlideShare, it could be up on Twitter. It doesn't matter. There's nothing proprietary in there. There's nothing that you're worried about getting out there, just put it up, send it out, doesn't matter, right? Maybe even no real fundraising information, but just stuff about your company, about your team, what you're doing, blah, blah, blah. So, you know, that's one thing. Two, if you're an early stage company, and by early stage I mean some a company that is pre series A, the founders really should be spearheading the fundraising process. Now I understand fundraising is a full time process, it takes a lot out for founders from building the business itself, but, but it is important because the people who are giving you money are giving you money, the team, not some outsiders. So it is imperative that as a founder, you're the one who's out there fundraising. Three, if you are helping the founders fundraise, be very clear on what your role is. You know, be very clear on why you're doing this for the founders. These are all things that are somewhat easy, low hanging fruit types of things to take care of when you're going out and trying to raise money. So I just thought I'd share that real quick with you. Hope you enjoy the video. I'll see you again next time.
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