More Startup Pitch Deck Advice
17 Jan 2020 · 4 min
Pankaj Jain breaks down two pitch-deck disasters: one with barely any information, another bloated to 40+ slides. He recommends 8 to 10 slides covering problem, solution, traction, team, and market size. Investors spend one to two minutes on a deck, so aim to get a meeting, not close the deal.
Questions this episode answers
January 17, 2020.
About 8–10 slides; "try not to go over 10 slides."
About one to two minutes.
Chapters
Hey everyone, welcome back to investream. I'm Pankaj and today I'm going to be talking about pitching once again. Coming up next. Today, real quick, want to talk about pitching once again. I've talked about this many times before, but I think it's important to bring up because people still keep making the same mistakes. I'm going to give two examples today of pitches that I recently received. The first pitch is a. I'm not going to talk about the company, but the pitch came in, it had a bunch of information about what the entrepreneurs are planning to do and some details about the product and everything else. Okay, that's wonderful. Not a whole lot of information about the market, not a lot of information about the team itself. But the thing that was really interesting was this was all text, but there was one image included and that was a screenshot of mock up that they had done on what the product will look like when it's done. You know, okay. I still think that it would be better if the company had put together or the founders had put together if a pitch deck with, you know, eight to 10 slides, you know, talking about the team, talking about the market that they're going after and even though they don't have a product yet, talk a little bit about the product and the vision for what they're trying to build. So that's one end of the spectrum, just not a lot of information. Then the other end of the spectrum was the complete opposite. It was too much information. It was a 40 plus slide deck on everything. And I, I'm not joking. Even in the first eight to 10 slides, I could not specifically pin down what the company was doing. It was just such a long deck and a very dense deck. There was a lot of text in there. It was, it was more like a white paper than it was a pitch deck. So, you know, here are two ends of the spectrum. Really, really different examples, but similar problems with both of them. One has very little information, not enough. The other one has so much information that you're just lost. Right. And the pitch isn't concise and to the point, which is a problem. So what I would recommend to you is take a look at some of the example videos that are out there that people have explained, you know, what a good pitch deck should look like. There's a standard deck out there that includes problem solution, traction, team market size. You know, that's one that most of us use and go by. But there are other examples as well. Feel free to use one of those. Try not to go over 10 slides. Because the truth is, for the most part, investors are really not going to be spending more than a minute, maybe two, on the deck. Your objective with sending these decks out is to get a meeting. It's not to convince them to invest, it's to get a meeting and get them excited about talking to you. So I hope the video is helpful. And if you've got suggestions of things that you do in your pitch decks that have yielded very positive results, please feel free to share them in the comment section below. I'm sure lots of people, including myself, will benefit from that. If you haven't subscribed yet to investream, please hit the subscribe button. Don't forget to turn on the notifications so you don't miss a single episode of Investrim. Thanks again, and I'll see you again next time.
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