(10) Father of Modern Marketing - Modern Fundamentals - Philip Kotler Malayalam by Praveen Calvin
15 Jun 2022 · 1 min

0:59
In this Malayalam‑language lecture, Praveen Calvin emphasizes that marketers should prioritize strategically correct actions over short‑term profit. Drawing on Philip Kotler’s foundational ideas, he argues that sustainable growth—like the gradual development of a plant or the maturation of an animal—should guide marketing decisions. The speaker stresses that a sound strategy leads to long‑term value creation, even if immediate financial gains are modest, and frames this perspective as essential for modern marketing practice.










