(12) Father of Modern Marketing - Modern Fundamentals - Philip Kotler Malayalam by Praveen Calvin
17 Jun 2022 · 2 min

1:32
In this Malayalam lecture, Praveen Calvin emphasizes the critical importance of predicting where a customer is headed and intercepting them at the precise moment of intent. He explains that by analyzing search intent and identifying the exact keywords a prospect uses when they are ready to purchase (e.g., searching for a specific ticket), marketers can deploy Google Ads to appear instantly, capture the click, and convert it into a sale. The talk outlines a step‑by‑step approach: (1) forecast the customer’s next action, (2) determine the correct timing to engage, (3) select purchase‑intent keywords, and (4) use real‑time Google Ads placement to stop the customer in front of the product, turning interest into a transaction.










