(14) Father of Modern Marketing - Modern Fundamentals - Philip Kotler Malayalam by Praveen Calvin
In this Malayalam‑Tamil‑English mixed lecture, Praveen Calvin explains the core principles of modern marketing as taught by Philip Kotler. He emphasizes that marketing is a continuous, never‑ending activity rather than a project with a fixed deadline. While individual campaigns have specific targets and measurable achievements, the overall marketing effort must keep moving forward. Calvin highlights the importance of delivering customer satisfaction, gathering testimonials, and using those insights to customize products and services. He also stresses the role of marketing and sales content—especially video posts—to sustain engagement and drive sales. The talk blends instructional commentary with practical examples, positioning Kotler’s ideas as the foundation for ongoing marketing success.
Chapters
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