(16) Father of Modern Marketing - Modern Fundamentals - Philip Kotler Malayalam by Praveen Calvin
21 Jun 2022 · 1 min

1:07
In this segment Praveen Calvin explains a core branding principle for small businesses: they should concentrate on a limited set of market segments and build deep, superior expertise within those areas. By delivering high‑quality service to a focused client base, a small firm can establish a strong brand reputation and differentiate itself from larger, less specialized competitors. The advice is presented in a concise, instructional tone, encouraging entrepreneurs to adopt a niche‑focused strategy as a pathway to brand growth.










