(17) Father of Modern Marketing - Modern Fundamentals - Philip Kotler Malayalam by Praveen Calvin
In this Malayalam lecture, Praveen Calvin reflects on how the future has already arrived, citing the rapid technological, social, and economic changes of the past two decades, including the COVID‑19 pandemic. He argues that these shifts have fundamentally altered consumer behavior and the marketplace, demanding that marketers adopt the modern fundamentals championed by Philip Kotler. The speaker outlines the need for digital transformation, data‑driven decision‑making, and a customer‑centric mindset, while revisiting Kotler’s core concepts (the 4Ps, the shift to the 4Cs, and the importance of value creation). He emphasizes that marketers must continuously learn, experiment, and align with emerging technologies to stay relevant in a world where change is constant.
Chapters
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