(19) Father of Modern Marketing - Modern Fundamentals - Philip Kotler Malayalam by Praveen Calvin
In this Malayalam-language lecture, Praveen Calvin urges listeners not to remain passive "market action" participants but to actively shape market dynamics. He explains how to end unproductive market behaviors by adopting a proactive sales mindset, making immediate purchase decisions, and thinking in parallel. Calvin highlights the power of personal branding—through consistent actions, real‑estate ventures, and video content—to influence consumer perception and drive sales. He stresses that every piece of content and every action should reinforce one's brand, turning the market into a platform that works for the individual rather than the other way around.
Chapters
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