(23) Father of Modern Marketing - Modern Fundamentals - Philip Kotler Malayalam by Praveen Calvin
In this Malayalam lecture, Praveen Calvin explains the core idea of market analysis as a tool for maximizing a company's earnings on each transaction and, more importantly, on each long‑term customer relationship. He emphasizes that businesses should focus on extracting the highest possible value from every interaction, treating each relationship as a source of ongoing revenue rather than a one‑off sale. Drawing on Philip Kotler’s modern marketing fundamentals, the speaker urges marketers to adopt a relationship‑centric mindset, continuously seeking ways to increase the value delivered to customers and, in turn, the value captured by the firm. The talk blends theoretical concepts with motivational language aimed at encouraging listeners to elevate their marketing strategies to the next level.
Chapters
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