(24) Father of Modern Marketing - Modern Fundamentals - Philip Kotler Malayalam by Praveen Calvin
In this Malayalam‑English talk, Praveen Calvin argues that the future of marketing lies in creating and maintaining a robust marketing database that captures detailed information about each customer—name, mobile number, purchase history, and key dates such as birthdays and anniversaries. He explains how businesses traditionally recorded sales on paper, but moving this data into digital tools like Excel or dedicated CRM software enables personalized, timely offers (e.g., sending a message a week before a customer’s birthday). Calvin illustrates how a database can turn past sales (e.g., 500 k in a year) into predictable future revenue by re‑engaging the same customers. He also describes how social‑media platforms (Instagram, Facebook) can be linked to the database to amplify promotions, and stresses that without a database, marketing efforts become scattered and ineffective. Finally, he mentions his training programs that teach schools, colleges, and businesses how to build, maintain, and exploit such databases for sustained growth.
Chapters
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