(3) The Father of Modern Marketing - Modern Fundamentals - Philip Kotler Malayalam by Praveen Calvin
In this Malayalam lecture, the presenter explains a foundational principle of modern marketing as articulated by Philip Kotler: every business should be regarded as a service business. He argues that even companies traditionally seen as product‑centric, such as chemical manufacturers, must adopt a service‑oriented mindset. By viewing their offerings as services that deliver value to customers, firms can align with modern marketing practices. The speaker emphasizes that this service perspective is the base for all modern marketing strategies.
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