(7) The Father of Modern Marketing - Modern Fundamentals - Philip Kotler Malayalam by Praveen Calvin
12 Jun 2022 · 1 min

0:37
In this Malayalam presentation, Praveen Calvin explains a core principle of modern marketing derived from Philip Kotler: successful sellers prioritize the client before the product. He argues that instead of building a product first and then trying to sell it, sellers should first understand the customer's needs, problems, and expectations, and then design or adapt the product to meet those needs. The speaker outlines the mindset shift required, the strategic questions sellers must ask about their target market, and the practical steps to align product development with customer value, emphasizing a customer‑first approach as essential for sustainable success in modern markets.










