(8) The Father of Modern Marketing - Modern Fundamentals - Philip Kotler Malayalam by Praveen Calvin
In this Malayalam lecture, Praveen Calvin explains a core principle from Philip Kotler’s modern marketing fundamentals: good companies merely satisfy existing customer needs, while excellent companies go beyond by creating new markets. He illustrates how rapid technological advances—such as the transition from 3G to 4G, 5G, and other emerging technologies—open up fresh opportunities for innovative solutions and entirely new market segments. Calvin emphasizes that companies must recognize these technology‑driven shifts, develop forward‑looking strategies, and position themselves to become market creators rather than just market participants. The talk blends theoretical insight with practical guidance for businesses aiming to leverage technology trends to generate new demand.
Chapters
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