(9) The Father of Modern Marketing - Modern Fundamentals - Philip Kotler Malayalam by Praveen Calvin
In this Malayalam‑Tamil mixed presentation, Praveen Calvin explains a core principle of modern marketing attributed to Philip Kotler: the best way to retain customers is to continuously analyze how to give them more value for less cost. He stresses that businesses must consistently deliver maximum value to customers, ensuring that each purchase or interaction provides greater benefit than the price paid. By maintaining this “more‑for‑less” approach, companies can keep customers loyal and encourage repeat purchases, turning a single product sale into ongoing engagement and future sales opportunities.
Chapters
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