ബിസിനസ്സിൽ എങ്ങനെ AUTOMATION ഉപയോഗിക്കാം | How to Automate your Business | Praveen Calvin

In this Tamil-language presentation, Praveen Calvin explains a step‑by‑step framework for introducing automation into a small or medium‑size business. He begins by urging entrepreneurs to first diagnose which parts of their operations – such as lead capture, WhatsApp communication, or CRM data entry – truly need automation, rather than trying to automate everything at once. He then discusses how to evaluate and choose the right automation platform, highlighting the abundance of options on Google and Facebook and recommending learning from peers who have already implemented solutions. Specific attention is given to WhatsApp automation using the WATI (Wattie) application, showing how inbound leads can be automatically captured, categorized, and fed into a CRM‑like system. The speaker outlines the implementation phase, emphasizing a plug‑and‑play mindset while also noting the need to configure message timing, delays, and error handling. Monitoring is presented as a continuous activity: businesses must track message delivery, response rates, and system performance, and iteratively optimise the workflow. Finally, Calvin stresses that automation is not a “set‑and‑forget” solution; regular reviews and updates are required to keep the system aligned with evolving customer expectations and business goals.










