കച്ചവടം വർദ്ധിപ്പിക്കാം... DATAS ഉപയോഗിച്ച് ! | 3 Secrets to Data-driven insights | Praveen Calvin

14 Sept 2023 · 14 min
13:58

In this instructional video, Praveen Calvin explains how businesses can boost sales by systematically gathering and leveraging data‑driven customer insights. He proposes a repeatable framework that starts with a structured three‑day training program for prospects or clients. At the end of the program participants are asked for feedback, and the trainer then conducts intensive one‑to‑one (1:1) follow‑up sessions with at least 50 (ideally 100) attendees to dig deeper into their true needs, concerns, and usage contexts. All feedback – collected via Zoom, WhatsApp, email, or phone – is recorded, stored, and later analysed to inform product or service improvements. Calvin stresses the importance of timing and channel choice for messages (e.g., ensuring a WhatsApp notification reaches the customer promptly) and demonstrates a post‑purchase support loop using a water‑purifier case study: after installation, the seller follows up at two weeks and again at three months with filter‑change instructions, video guides, and a channel for further queries. Throughout, he highlights the need to listen to the customer’s “heart” rather than assume needs, to use concrete data points (e.g., price of 20,000 INR, number of participants, response rates) for decision‑making, and to build an internal data repository that continuously fuels sales strategy.

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