54:14

In this one‑hour live Q&A, Praveen Calvin fields a stream of multilingual questions from participants (Seena, Ganesh Kumar, Vishnu, Siddiqun, Moosa, Justin, etc.) about practical challenges in running Facebook/Meta advertising. The discussion covers payment and card verification problems caused by recent RBI token‑number changes, ad‑account disabling, troubleshooting steps via Facebook chat support, and common error messages. Praveen explains the Facebook learning phase, why campaigns can enter a "limited learning" state, and how to avoid it. He contrasts funnel marketing with traditional email marketing, outlines how to generate leads using Facebook lead ads and WhatsApp without a website, and details audience creation techniques including custom audiences, lookalike audiences, and geographic targeting. The participants also explore campaign structures (exact, broad, auto), optimization timelines, and the use of Business Suite, Ads Manager, and Meta Suite for content scheduling and ad management. Policy reminders (no affiliate links, ad content compliance) and promotion of a WhatsApp community and paid courses are interspersed throughout. The session provides concrete, step‑by‑step advice for small businesses and freelancers navigating Meta’s advertising ecosystem.

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