ഡിജിറ്റൽ മാർക്കറ്റിങ്ങ് മലയാളം | Digital Marketing Q&A - Part 4

Praveen Calvin leads a multilingual workshop on Facebook and YouTube advertising, covering engagement-based retargeting with Facebook Pixel, reaching premium audiences for ₹40-50 crore real-estate projects via LinkedIn and Instagram, and resolving payment errors in ad accounts. The group discusses creative strategies for remarketing, automating audience updates with Zapier, and editing active ads to reflect changing offers.
Chapters
Sir, how can we retarget our Facebook Ads in the same way as we retarget our YouTube Ads in the same way as we retarget our YouTube Ads in the same way as we retarget
our YouTube Ads in the same way
as we retarget our YouTube Ads in the same way as we retarget our YouTube Ads in the same way as
we retarget our YouTube Ads in the
same way as we retarget our YouTube Ads in the same way as we
retarget our YouTube Ads in the same way as we retarget our YouTube Ads in the same way as we retarget our YouTube Ads in the same way
as we retarget our YouTube Ads in
the same way as we retarget our
YouTube Ads in the same way as we retarget our YouTube Ads in the same way as we retarget our YouTube
Ads in the same way as we retarget our way as we retarget our
YouTube Ads in the landing same way as we retarget page visit to google our YouTube Ads in the same way arts. as we retarget After visiting google arts, you can come back to facebook. You can control everything through landing page.
Sir, my real estate is in Mumbai and Hyderabad. I have got an opportunity to sell villas and floating villas from Dubai. The budget for that is around 40-50 crores. 100 million EID intel project has also come. How can we support and do it? If we do such a big value thing on Facebook, can we make a result? Sir should give that suggestion. So if you give support, we can
do whatever comes above it.
Such an opportunity has come.
There is also a project. Sir, I have a second doubt.
Since the amount of projects is more, we need to target that kind of audience. So, we need to change our campaigning. We need to build a strategy. The audience that may not be able to use Facebook may be in that premium category. If you are a good businessman, you may not spend much time on Facebook. That person may be in LinkedIn. If you are an Instagram youngsters, you may use Instagram. वैलिय लेक्षोरी आयिट करतालकर बैग्ग्रऊण्टिल एक फिनाशिल सवन्ट आयिकि इरक. अवरे अवरटा बिसनसल आयिक Strategy Build Facebook is not the only option. You can also target your customers. We can give a premium video consultation
according to the amount we give.
If a strategy works, it will definitely be able to bring it forward.
It is in detail targeting. Just like that, the person who showed our ad is re-marketing again. Just images. Not video. Just images. If you are a creative person, Remarketing
is always effective on the basis of engagement. Even if you give an image, you
have to retarget it in the form
of comments, shares, likes, etc. One day I scrolled through so many photos on Facebook, but I don't remember everything. So, if we have engaged, liked, shared or commented, then I have some interest in that post. So, we have to retarget such an audience. It is likely to come in sales. If it is viewed, we can do it in the form of recall lift. But if it really happens in sales, we have to retarget the engagement itself. Along with that, if possible, along with our image, give a good call to action. Landing page leke aalkaare konduvarunan ettu narala reethi. Landing page leke aalkaare konduvarunan, avada namukku valara detailed aata namuda product inta videos, images, testimonials okka koduthu aalkaare convey chiyam. Ethra samayona landing page le customer nukkunu, athuna inserchi remarketingum facebook pixarum valara smartaadu namukku useyane kazeyam.
Hello sir, nyan adu photografer anu, pala kadarwal anu. Enne wedding company de page anu, video beats anu parayan. Enne wedding company de page anu, video beats anu parayan. Enne wedding wedding company de page anu, video beats anu parayan. Enne wedding We company de page anu,
video beats anu parayan.
paid and added it. The cash was going out of our account. When the account was closed, the amount did not go out of the account. We are showing 160 rupees pending. But then I added any card to it and it did not add. I'm not getting paid. What should I do to pay it? There is the same payment issue in Instagram. How can I solve it? I have to add another account or add another card. I'm not accepting it.
There is an option to try to do it. Let's see how much the amount is. Let's try to pay 100 rupees. It will be cleared. If you are doing it from mobile, you can change it and go to admanager.com or facebook.com slash adsmanager and go to the building option on the left side. Go to payment settings and try to make payment from there. Sir,
I have a small doubt. When we add lead generation, we get lead only if we spend cash.
1000
rupiah for lead generation ad. So many people saw the ad and reached it. But no one filled it. Only 2-3 people filled it. So the amount will be spent according to the number of people watching the ad.
Charging is for impression. Impression is to show an impression to a person once. ஒரு வேக்தியை ரண்டு பரவசம் பரசய காணிச்சு, ரண்டு இம்பரஷ்ண. அங்கண இம்பரஷ்ண ஆண, Facebook சார்ஜேயுதார். உாரணத்தினே, நீங நான்
இப்போ சீரு, நான் கத்தரல் ஆண. I am working in the telecommunication field in sales. I started after watching one hour videos of yours. It is very useful for me. I started after watching it. I have done all the ads and got the results successfully. But my doubt is, since we are in telecommunication field, the offers change every month. When we add an ad picture, अविटत 150 रयाल अत्तर GB NET कारणगल एरवान ओफर वनने इनाल नक्षण मन तयवरपा अत चेंज आओ अपा मकि आड ले अत इङ How can we change it? We have the option to edit the posts in the running booster. It is important to show it here. How can we
save the review time in the book? If you come to the third tab, you can see the Advertisings tab. This is the Advertisings tab which is active now. If you want to edit a test in this Advertisings
tab,
Duplicate என்னல option உப்சணு பயிக்கா இந்த ஆடுக்காடுந்ந advertising active ஆண. நான் இந்த ஆடுக்காடுந்ந advertising active ஆண. நான் இந்த If there are already changes, you can switch off the old advertising and the new one will
be automatically on. So we are not
wasting any ஆட� time. At that time, this advertising will be active and the new one will
be on after the review. If we switch
off the old advertising, we can save the review time. Hi sir, let me
introduce myself. I am Fawad from Marupuram. I am a student. I am working as a freelancer. எனக்கு சிறிய டாஊட்டு வந்தது, நமக்கு Boost செய்யும் அல்ல அட்ஸ் மணிஜர் போய் அட்ட கிரியட்டு செய்யும் அல்ல அட்ட போல்தலா எப்பக் கட்ட�
We can get good results only when we verify our profiles in the ad manager account and then
run the ad.
Sir, I work in a digital marketing agency. There is an option called look-alike audience in our ad set. What is the meaning of look-alike audience? How is it related to our ad?
Audience is a very good option for us to get a lot of sales. Now, in case we launched an advertisement. Let's imagine that a hundred people have bought our product. So, we have the phone number and email address of those hundred people. So, we have the name, phone number
and email address of those hundred
people. So, we have the phone number and email address of Facebook can be submitted to those hundred people. an audience called Lookalike. The first thing to do is to go to the Custom Audience option. In the Customer List option, we can save an Excel file as a comma-separated file as CSV and make it a comma-separated file. In that, give the name in the first column, give the email in the second column, and give the phone number in the third column. Then submit this. So what we did is, we gave the data of 100 people we had already purchased to Facebook. And then we can target those 100 people if we want. That is called custom audience. If we want to purchase a product from these 100 people, we can do that. That is custom audience. Since only those 100 people are watching the ad, the result will be less. But if it is a product that can be bought again and again, we can use it. But the positive side of that is lookalike is the most powerful. I submitted the data of these 100 people and selected an option called lookalike. 1% என்ன ஒரு option கொடுத்துட்டுட்டு நான் adder on சியிடா. நம்மல தாள்ள detailed target கோடுட்டுட்ட்ட்ட்ட்ட்ட்ட்ட்ட்ட்ட்ட்ட்ட Robot ஆய்டன்டிப்பியுத்து அத்தே போலை அல்ல ஆள்க்கர் பரசின்சி. அப்பா
சரிக்கியும்
பரசின்சி WhatsApp groups are all connected automatically. We can boost our sales a lot. The automation I use is that when a payment account comes, it automatically returns the details of the person who received payment to Facebook itself. Then I say that people like him should be targeted. Lookalike audience. We can't manually copy and upload Excel every time. We can do it using tools like Zapier. If 10 people pay, those 10 people will be targeted again. 1 ஆழச்சாட
ரண் சியியது களியிம்மோ, 100 பயிமண்டி களியிம்மோ, அந்
100 பயிமண்டி போலே உளல்லாவரை பறச
I think this Q&A section was very useful for you. We will be doing such Q&A sections in between. I will be allotting time for Q&A in whatsapp and will be opening a whatsapp group. You can ask your questions there. I will be publishing those questions in youtube. More people will benefit from that. So, be connected and share your values with each other. If you haven't subscribed to my YouTube channel yet, please do so. If you press the bell icon, you will get a notification. I'll be giving you my WhatsApp number. If you have any special concerns, you can contact me through WhatsApp. See you again with another video. Praveen, Calvin, Cancer.
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