Praveen CalvinFounder, Calzol Freedom Business Lifestyle Hub · Founder of Calzol | Digital Marketing & Business Automation Mentor for Malayali Entrepreneurs

Facebook Ads Audience Targeting - Malayalam

4 Jun 2019 · 5 min

Watch on YouTube

5:10

In this mixed-language monologue, Praveen Calvin explains how to effectively target Facebook advertising audiences for products aimed at Malayalees. He warns that the platform’s default "India" selection can waste ad spend because it includes a massive, irrelevant audience. Instead, he advises selecting the Kerala region, specifying Malayalam as the language, and explicitly excluding Hindi speakers to focus on the true Malayalee demographic. He further recommends refining targeting by considering the traveler’s origin (e.g., users from Germany or the USA), calculating distances to tourist locations, and analyzing recent customer behavior. Detailed segmentation should include time-of-day, age brackets, and precise interests. By leveraging Facebook’s data insights and applying these granular settings, advertisers can improve ad relevance and ROI.

Chapters

Facebook எங்கனे நமுக்கு நமுடை audience கர்தியமாட் டார்ஜிட்டியா? நம்மல advertising சேயிந்ந ஸமைத. நம்மல audience லே choose இயாரோண்ட. If we use that selection, we may lose money. By ப default its India. If its a product that reaches a small number of people in Kerala, we give All India in a small amount. The reason for that is All India has a large number of people. We dont have to reach all these people. We have to do it. इंडियिल एतु तरम आलकार, एतु प्रायत्तिल उळला, अथिन वलर शोटकट्टियत, उरु दारन परयय अणकिल, एपं केरलत्तिल उर� Facebook நம்மல ஆடு கொடிகும்மோ Traveling to this location என்னு வரண்ணு நம்முக்கு சலிக்டியாணால்ல ஒரு அப்ஷண்ணாட. அங்க� If you are coming from Germany or USA, you have to give a language to the who is travelling to this person location. Not Malayalam. Then you have to calculate the distance between your tourist places. You have to study the experience of the last few days. We have to study our customer base. Because we all are using Gmail, Facebook and many other big companies. But how they are moving forward is by analyzing the data of each one of us and marketing it. Facebook knows what I am going to buy in the next few days or what I am going to do and what my interest is. அது போல, ஒரு எடுத்து எண்ட்ரஸ்ட் எண்சரிச்சிட்ட ஆனா அவர் advertising காணிக்குன. நமக்கு செய்ய இருந்த நமக்கு audience, கழிஞ்சம 2-3 வர்ஷம, இல்லையா கறச்சு ந� We have to analyze it properly. Whether it is morning, evening or noon, we have to have a precise time calculation. We have to their age calculation. We have to identify their interest properly. இத்தரை டார்ஜெட்டிங் வச்சட்ட, இந்த டார்ஜெட்டிங் எத்தரத்தோல நமந் சார்ப்பி இந்த பேச்புக்கு நாக்கத்தும் மற்றும் ஸசியம் மீடியானும் கொள்ளுக்குன்னோ By default India selected, we will never see a product like that in India. Even if Kerala is selected by default, we will not get the result. Because there are more Hindi people in Kerala. If we are doing a product or service for Malayalees, we have to avoid Hindi people. In that case, we have to select Kerala and give the keyword Malayalam in the language. Also, how well we are targeting the ad, we will get a good result. Facebook எங்கனे நமுக்கு நமுடை audience நே கர்தியமாட் டார்ஜிட்டியா நம்மல advertising சேயிந்ந ஸமேத? நம்மல audience நே choose இயாரோண்� अतु करतिमाकट् टार्जिट्यते चेयते इलने, अले समयो नमक्कु उत्तरि लापिकाने पडि. नமक्कर आड इट� நீங்கள கஸ்டம்பர ஆகுவான சாத்தியது உள்ள ஆள்க்காரன் நந்நாட்டு படிக்கே. அவரட்டு மண்சுல ஒரு சின்ன வருந்தேனு உண்மை நீங்கள் ஒரு ஆட் அ�