In this tutorial Praveen Calvin explains five practical strategies to lower the Customer Acquisition Cost (CAC) when running Facebook advertising campaigns. He first stresses the importance of highly targeted, niche audiences – for example, doctors or owners of solar‑powered EVs – and suggests running multiple focused ad sets rather than a broad, generic one. He then shows how to create Look‑Alike Audiences by uploading a small list of existing customers (emails or phone numbers) to Facebook’s Custom Audience tool and expanding it to reach similar prospects. The third point covers retargeting: after a lead‑form ad, advertisers should continue to serve ads to users who opened the form, liked, or shared the post, because many potential buyers need multiple touches. The fourth tip is systematic A/B testing of ad copy, images, and headlines to quickly identify the best‑performing creative. Finally, he explains conversion tracking – adding a pixel or custom code to the post‑purchase thank‑you page – so that actual purchases can be reported back to Facebook, allowing accurate ROAS calculation and further optimisation. Throughout, he warns against “spraying” ads to everyone, emphasizing that precise targeting and continuous measurement are essential for reducing CAC and improving sales.
Chapters
Customer Accusation Channel, CAC, எங்கனை ஆனா நமக்கு Facebook Advertising லே குறைக்குவானாட்டு களிக்க என்னோன்று நம்கு வாளர விசுதமாயட்ட 5 points லூட மண்சலை கண்ணாட 1.Targeted Advertising Doctors are the people who go to the hospital and come back. Electronics cars, EV cars etc. if they use solar panels, they don't have to pay for petrol charges. They can use the power from the solar panels to drive their vehicles and make a profit through it. It can reach a sales closing. So when you build your story board, you can go to solar panel for doctors and target the doctors themselves. You will get a quality audience. But you dont have to go just for that audience. You can take 5-6 divisions and do 5-6 targeted advertisings. Another example is digital marketing. Many people do it. எல்லாவருக்கு Digital Marketing ஆவிஷயம் இருந்து இருந்து இருந்து இருந்து இருந்து இருந்து இருந்து இருந்து இருந்து இருந்து இருந்து இ� 1000 personal ads will be responded by a small number of people. If the number of people is less, the customer accusation charge will be high. Our target should be to make our ads a maximum enquiry. Doctase நாயன் டாரஜிட இந்நாயு, Doctase நாயு இந்நாயு கதா வாயிகி மோ, நீங்கு Petrol Charge இலாே நீங்கள்டே வாஹணா மூடிகா� 2. Look-alike audience. Look-alike audience is when you have a contact number of 100 people who have already purchased products from you. You can add that 100 people's phone number to an excel sheet. In the first column of the excel sheet, you can see 2 emails and the 3rd is the phone number. After adding it like this, You can upload it to Facebook. There is an option called Custom Audience. When you click on it, you will get an option called Lookalike. Upload your data to Lookalike. There are different ad account platforms in Facebook ads. One is a personal Facebook account, two are business ad accounts, and three are verified accounts. Business account- business.facebook.com Business account- business.facebook.com Business account- business.facebook.com Business account- business.facebook.com Business account- business.facebook.com Business account- business.facebook.com Business account- business.facebook.com Business account- business.facebook.com Business account- business.facebook.com Business business.facebook.com Business account- business.facebook.com Business account- business.facebook.com Business account- business.facebook.com Business account- business.facebook.com Business account- business.facebook.com Business account- business.facebook.com Business account- business.facebook.com Business account- business.facebook.com business.facebook.com Business account- business.face location உண்ணம் select இலக்கலி நிங்கள already assisting நிங்கள கொடுத்த data இட details background நோக்கிட்ட அது போலா வாலா customers லிக்க பறரசியும் போலா வ 3. RETARGETING நம்மல ஒரு பரஸ்யம ஒரு காம்பயணி கிக்கா ரண்சியதே இல்லே அந்த காம்பயணில் கோராய லீடஸ் க� Sometimes when we advertise on Facebook, we collect only the data of those who come to lead. But for the lead, we can only target those who open the form. Often people come to the tip of the hand. If we touch it, it will be sales. But there are such missing data. If you give it a lead advertising, you Secondly, can retarget it. don't think that you have completed the advertisement through lead advertising. In the coming days, those who have opened the form, those who have liked it, those who have shared it, only those people can give you ads in small amounts and through lead marketing, you can reduce the customer acquisition rate by taking leads again. 4. AB TEST AB TEST அந்த அந்த அந்த அந்த அந்த Also, if we give 4-5 captions, we can understand which one is liked by more people. We can know the performance of our content through A-B test. So after 2-3 days of A-B test, performance அல்ல ad மாத்றம் நீங்கள் குடுதல fice சியா. உாரணத்தின 500 ருமா நம்மல AB test நி சேய்தால, அதனி சேஷம் ஏதாணா எத்தும் better 5. Confession Tracking. Advertisers collect a payment from an advertiser. We give an ad and someone pays for it. There is a page that comes after the payment. Thank you page. We can add a custom code in the thank you page. Anthony purchase code aadiyathu kuzhiyanala, Facebook na manasilaakkanayathu kuzhiyan. Ningalna ethra customer aana payment aayitha olatha. Purchase aayitha olatha. Success aayitha anna aaryam pittu. Utharangathinam, 1000 Rupee ke nangal parasiyam kudukunnu. A parasiyam kandu, ora alam neyra nangal website la vannu payment kuzhiyanangil, avudan na trackiyan, ilayangil, neyra nangal whatsapp la ke aana customer varinangil, whatsapp la samsarachayin na sheshan, nangal payment na link kudukunnu. Customer payment kuzhiyanangil, neyra nangal website One la vannu payment kuzhiyanangil, avud payment can be seen on Facebook. If you are advertising for Rs.1000 and the product price is Rs.500, you can see it on the Facebook dashboard. When 2 people make a payment, they will be told that 1000 INR came to their bank account. When 4 people make a payment, they will be told that 2000 INR came to their bank account. When 10 people make a payment, they will be told that 1000 INR came to their bank account. Facebook robots நம்ம தலச்சரண்கள 100 மடங்க வளிப்பத்தில அதயது ஒத்திரி ேடாஸ அணலிஸி இதர்டு கர்திமாடு பரடி Pinna robotta robot enna poni valara vekthumattu cheenu. Karanam, robottan arayam, i aayirintuva podakkiyappo, patthu veri payment yuthangali, i payment cheyitha aalkaran polayalla, similar customers nekki paraseeyum pogayum. Avvada nengada customer acquisition charge, valara idhigam korakkiyuvan ettu kadeeyum. Appol, i oru 5 points upoeyichu unda nengalka, customer acquisition charge na valara idhigam korakkayan ettu, nengada salesu vardhimpikkan ettu kadeeyum unnullana. Oru cheriya karyam kodu ormippichu unda, jana i oru video windupiya. Marketing to everybody is a disaster. Marketing for everyone is a big risk. So always be careful while marketing. Don't advertise only for specific people. Don't just throw a net in the sea and lose your health. Go to the right place and throw the net. Otherwise you will get hurt. Namda pocketil nanda daralam kashi facebookil pokkondayekum. Namda nashtathil nashtathil eki poom. Atho onda, namda karatti pacific aalkare kandathi, krithi matala sisthathil oda adi cheyithu keryan, nengalka, nengada profit vanara nalli rithil munnottu kunduvaan etto kaziyum. So, ellavarilekum parasin cheyatha, targeti itha, nengada assisting customer na date obeysu onda, kudal customize na obeyikana etta. Customer accusation charge vada rithil korakkuvaan etta, nengalkum kaziyetta. इस वीडियो निकल आधिमाईट आण YouTube काडने यङ्कल, इपो तन इकाणन सब्सक्रिप्षण बटण लन निङर सब्सक्रिप्रिब इताल, जा� अदुं कमन्तिल अरेकिया, नमकि मत्तिरु नललर सब्जयटिव आयिट वீण्डिं काणाओ, प्रवीन कलवीन कलसा
