20:01

In this interview‑style conversation, Tamil‑speaking entrepreneur Reemz recounts how she grew a micro‑business selling ornamental plants from a modest start of ₹700 to a multi‑lakh enterprise, while simultaneously building a YouTube channel that now boasts around 3 lakh subscribers. The dialogue, hosted by Praveen Calvin, moves through several phases: the early days of sourcing cheap seedlings, dealing with erratic cash flow, order‑fulfilment problems and customer complaints; the pivotal shift to an e‑commerce website and the adoption of social‑media marketing (Facebook, Instagram, YouTube). Reemz explains how she leveraged short video content, experimented with product bundles, and gradually professionalised operations, leading to significant revenue growth and a confident public persona. The conversation also touches on personal challenges—low self‑confidence, family expectations, and the emotional toll of scaling—highlighting the mindset shift from “zero confidence” to a thriving online creator‑entrepreneur. Throughout, concrete figures (₹700 seed capital, ₹15 k early sales, ₹3 lakh subscriber milestone, revenue in lakhs) and specific tactics (video scripts, platform choices, handling refunds) are shared, offering a practical roadmap for aspiring small‑business owners.

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