28:36

In this bilingual (Tamil‑English) interview, entrepreneur Kalyanji recounts his dramatic financial setback—losing roughly ₹72 lakhs in a market crash—and the subsequent journey of rebuilding his life and business. He reflects on the emotional impact of the loss, likening money to a fickle partner, and shares how he shifted from traditional offline mentoring to creating online webinars, a structured community, and automated marketing systems. Together with host Praveen Calvin, he discusses the importance of discipline, consistency, and value‑based entrepreneurship, describing concrete tactics such as stop‑loss triggers, automation tools, product pricing (e.g., ₹499 offers), and scaling through community testimonials. The conversation also touches on cultural references (Diwali, family expectations), personal mindset shifts, and the broader philosophy that success is measured by respect and happiness rather than pure profit. The dialogue illustrates Kalyanji’s transformation from a first‑generation entrepreneur facing severe loss to a mentor leading a growing community of traders and business owners.

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